Pricing strategy


The best price obtainable for your home is ultimately determined by market dynamics, including factors such as:




Setting the right price

If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.

Risk of Overpricing

Overpricing drawbacks are numerous and rarely to your benefit.

  • Pricing your property higher than comparable listings may actually help sell another property more quickly than yours.

  • Overpricing may attract the wrong buyers.

  • Sales Associates will miss showing your property to potentially qualified buyers because your home is out of their client’s price range.

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